ATTN.MARKETS // DECK_V1.0
01 / 08
PROTOCOL_OVERVIEW

attn Credit

Credit Lines Against
Onchain Revenue

BUILT BY
attn.markets
STATUS
PRE-PRODUCT / PRE-REVENUE

Revenue-Rich, Credit-Poor

Onchain businesses generate real, verifiable revenue streams but completely lack access to capital markets.

PAIN_POINT

Traditional Lender Perspective:

> UNKNOWN ASSET CLASS

> NO LEGAL RECOURSE

> VOLATILE CASHFLOW RISK

FIRST WEDGE: PUMP.FUN PROJECTS
~$400M
Annual Creator Fees
Cannot leverage revenue for growth
Forced to rely on creator fees or sell tokens to fund ops
Zero access to credit despite regular revenues

Automated Revenue-Based Credit

MECHANISM_V1
01. SOURCE

Fee Ownership

Project transfers fee authority to a dedicated multisig address.

02. CONTROL

Squads Multisig

Protocol enforces routing rules via Squads v4 infrastructure.

03. ENFORCEMENT

Programmatic Repayment

Revenue is automatically intercepted to repay principal + interest first.

-> 100% AUTOMATED
CORE INFRASTRUCTURE
Pump.fun Infrastructure + Squads v4
RESULT
Borrow against proven revenue with trustless enforcement.
WEDGE_STRATEGY

Starting With
Pump Projects

Pump.fun provides the perfect testing ground: high volume, standardized fee mechanics, and transferrable ownership.

TARGET MARKET SIZE
~$400M
ANNUAL CREATOR FEES

Clean Infrastructure

Pump.fun allows easy transfer of fee ownership to a multisig (e.g., Squads v4). No complex program upgrades required.

Immutable Authority

Once the project owner gives up authority to the protocol-controlled multisig, enforcement is absolute.

The Loop

  • [01] User requests loan
  • [02] Fee authority transferred to Squads
  • [03] Protocol enforces repayment railways
  • [04] Fees repay principal + interest first
  • [05] Surplus returned to creator

Product Roadmap

v0.1 (Current)

PUMP_ONLY

Model + Hooked Repayment

Historical fee indexing, credit modeling, hooked repayment enforcement via Squads.

v0.2 — v1.0 (Expansion)

> v0.2: RFQ + Private Capital

Manual underwriting, private liquidity.

> v0.3: Permissionless Deposits

Public lending deposits, RFQ borrowing.

> v0.4: Protocol-Managed Risk

Automated quoting/risk engine.

> v1.0: Vault Curators

Marketplace for risk models (Morpho-style).

v2 — v3 (Long Term)

BEYOND_PUMP

> v2: Solana Ecosystem Expansion

Beyond Pump.fun to broader Solana projects.

> v3: Web2 Expansion

Traditional markets using web3 rails like Altitude.

Market Scale

IMMEDIATE TAM
~$400M
PUMP.FUN FEES / YEAR
High-velocity, high-yield revenue streams completely unserviced by current credit markets.
VALIDATED MODEL
$3.6B+
UTILIZED (FY2025)
PayPal Merchant Advances + Shopify Capital
(Revenue-based lending programs)
$6.2B Annual Originations
Proven demand for revenue-based financing: PayPal merchant advances and Shopify Capital programs show validated lending model at scale.
MACRO CONTEXT
$2.7T
BUSINESS CREDIT
Total lending by U.S. banks to companies for working capital and operations (FRED BUSLOANS data)
Long-term vision: Settlement liquidity layer.
Comp: creditcoop.xyz underwriting $1B+ to Rain.xyz.

Why We Win

The protocol enforces repayment at the revenue source. We do not rely on legal recourse.

DEVELOPMENT STATUS
PRE-PRODUCT

Onchain-Native Enforcement

No legal collection teams needed. Programs handle the flow of funds.

Programmatic Revenue Hooks

Direct integration with revenue sources means capital is senior to all other expenses.

Squads v4 Infrastructure

Configuration authority
Spending limits
Time locks

Granular control over repayment.

Building Credit Infrastructure for the Onchain Economy

Our mission is to turn onchain revenue into accessible capital, becoming the settlement liquidity layer for the internet.

PHASE 01: NEAR TERM

Prove the Wedge

Capture Pump.fun creator fees market. Validate the "hooked repayment" model with $400M in available fee flows.

PHASE 02: MEDIUM TERM

Expand & Market

Deploy across Solana ecosystem. Launch Vault Curators marketplace to allow diverse risk models.

PHASE 03: LONG TERM

Settlement Layer

Underwrite settlement liquidity for major providers. Target position held by creditcoop.xyz (Rain.xyz).

attn.markets // 2026
contact@attn.markets
docs.attn.markets